1. Define the Project

Understand why you need the website and who it's for

Identify the Stakeholders

The first step in any web project is identifying who will be involved with and impacted by the website. Stakeholders typically include:

  • Business owners or project sponsors
  • End users/target audience
  • Content creators and maintainers
  • Technical team members

Example:

For a car care website, stakeholders might include the auto shop owner, mechanics, car owners (customers), and the marketing team responsible for updating service information.

Define the Website's Purpose

Every successful website needs a clear purpose. Your website should:

  • Address specific user needs
  • Have measurable goals
  • Align with business objectives
  • Provide clear value to visitors

Example:

The car care website's purpose might be to increase service bookings by 30% within 6 months by providing easy online scheduling and educational content about car maintenance.

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What is the most important first step when defining a website project?